by Marlou Wegener, Director of Community Relations and Chief Operating Officer, BCBSKS Foundation
Volunteerism looks different for everyone.
For some, it means showing up for a few hours to lend a hand. For others, it’s giving time, skills or resources behind the scenes. All of it matters, and all of it plays a role in building strong, healthy communities across Kansas.
At Blue Cross and Blue Shield of Kansas (BCBSKS), service is part of who we are as a local, not-for-profit health plan. We know that when communities thrive, people are healthier. That belief guides how we engage, invest and show up across the state. Volunteerism isn’t something we focus on just one week or one month a year. It’s a year-round commitment.
One form of service that often goes unnoticed, but has a lasting impact, is community board service.
Nonprofit boards help organizations stay strong, stable and focused on their mission. Board members provide leadership, financial oversight and strategic direction. They help ensure nonprofits can continue serving their communities not just today, but well into the future. It’s a meaningful way to give back, and it requires time, accountability and a deep sense of responsibility.
Across BCBSKS, employees are stepping into these roles in communities throughout Kansas. They serve on boards for organizations focused on health, education, food security, youth development and other essential needs across the state. Through this service, they share professional expertise, ask thoughtful questions and help guide decisions that shape real outcomes for real people.
What makes this kind of volunteerism especially powerful is its ripple effect. Board service strengthens nonprofit organizations from the inside out. It creates better governance, clearer strategy and stronger connections to the communities those organizations serve. It also helps ensure local nonprofits have the leadership they need to adapt, grow and continue making a difference.
Supporting volunteerism — including board service — is also important for employers. Employees want to work for organizations that value purpose and encourage engagement beyond the workplace. Providing flexibility, support and encouragement for employees to serve builds stronger teams, deeper connections and a shared sense of pride in giving back.
As we recognize National Volunteer Month, I encourage businesses and individuals alike to think broadly about how they can support their communities. Whether it’s hands-on volunteering, leadership service or another form of giving, every effort contributes to something bigger.
Kansas is strong because people care about where they live and who they serve. By continuing to invest our time, talents and leadership in our communities, we help ensure a healthier, more connected future for all.